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Get ready to dive into a new season of Creative Distillation, where academic rigor meets the art of entrepreneurship… and of course, craft beverages. Kicking off on Thursday, September 19, 2024, Season 6 promises to deliver even more inspiring conversations, unique insights, and unexpected takeaways.

For those new to the show, Creative Distillation isn’t your typical podcast. Co-hosted by Jeff York, the Research Director at the Deming Center for Entrepreneurship, and Brad Werner, the Faculty Director, this series explores the combinationÌýof entrepreneurshipÌýand real-world application in the most refreshing way possible: over craft drinks! In each episode, Jeff and Brad bring together cutting-edge research and practical wisdom to help you turn ideas into action. Whether you’re an entrepreneur, a student, or simply a lover of innovation, you’ll find something to inspire you.

Season 6 takes listeners on a tour of some of Boulder’s finest breweries, where Jeff and Brad connect with local brewers and discuss the business side of craft beverage production. Even more special this season - you're taken through the 2024 Global Entrepreneurship and Innovative Research Conference, hosted between ¾«Æ·SMÔÚÏßӰƬ,Ìýthe ,Ìý, and the University of Colorado Leeds School of Business. You'll get an inside look at the entrepreneurial journey behind some of the city’s most beloved drinks, and insights from dedicated scholars, while Jeff and Brad sprinkle in insights from their own research and experiences. According to Jeff, one of the things that makes Creative Distillation so special is the fusion of theory and practice.

"I’m constantly amazed by the innovation and dedication of the entrepreneurs we engage with, as well as the groundbreaking research coming out of the academic community. Hearing Brad’s perspective on how this research can impact actual startups is always thought-provoking. I think he’s come to appreciate just how deeply invested professors are in their work and the exciting challenges they’re addressing,"

Jeff says.

But it’s not all about the drinks; each episode alternates between on-location interviews with local brewers and deep dives into the latest entrepreneurship research. Creative Distillation offers a refreshing and informative take on what it really means to be an entrepreneur in today’s fast-evolving landscape.

In the season opener, Jeff and Brad are joined by , an associate professor for at the University of San Diego, who shares their experience navigating the entrepreneurial world while staying true to their craft. With each new episode, you’ll gain practical knowledge that you can apply to your own entrepreneurial endeavors, whether that’s scaling a business,Ìýlaunching a new product, or even starting a new side hustle.

So, grab your favorite drink, settle in, and tune in every other Thursday to catch the latest episode of Creative Distillation. Whether you’re here for the craft beer, the entrepreneurial wisdom, or both, Season 6 promises to deliver an unforgettable blend of both.