He
Professor
Strategy, Entrepreneurship and Operations

Koelbel - 444

Biography

Chuan He is a Professor of Strategy, Entrepreneurship and Operations at the Leeds School of Business of University of Colorado at Boulder. His fields of specialization and research include advertising, search, pricing strategies, and channel contracts. He holds a Ph.D. in Marketing from Washington University in St. Louis and an M.A. in Economics from the University of Toronto. He serves on the editorial board of Marketing Science.

Publications

  • 鈥淭he economic impacts of carbon emission trading scheme on building retrofits: A case study with U.S. medium office buildings鈥 2022.Building and Environment. Vol. 221, Article 109311.

  • 鈥淭he Promise and Peril of Dynamic Targeted Pricing鈥 2022.International Journal of Research in Marketing. 39(4) 1150鈥1165.

  • 鈥淎 Model of Product Line Marketing鈥 2022.Management Science. 68(8) 6100鈥6115.

  • 鈥淟ow-Price Guarantees in a Dual-channel of Distribution鈥 2021.Marketing Science. 40(4) 765鈥782.

  • 鈥淪trategic Implications of Confirmation Bias Inducing Advertising鈥 2020.Production and Operations Management. 29(6) 1573鈥1596.

  • 鈥淭he Charm of Behavior-based Pricing: When Consumers鈥 Taste is Diverse and the Consideration Set is Limited鈥 2019.Journal of Marketing Research. 56(5) 767鈥790.

  • 鈥淩eference-Dependent Utility, Product Variety and Price Competition鈥 2018.Management Science. 64(9) 4302鈥4316.

Education

  • Ph.D., Marketing, Washington University in St. Louis
  • MSBA, Marketing, Washington University in St. Louis
  • MA, Economics, University of Toronto, Canada
  • BA, Economics, Memorial University of Newfoundland, Canada