Students who pursue careers in advertising at the University of Colorado at Boulder have the opportunity to learn from Kendra Gale, a new assistant professor with extensive advertising industry experience.
Gale teaches advertising research and advertising campaign classes at the school of journalism and mass communication and hopes to add courses in account planning and advertising strategy to the advertising sequence.
She said she is 聯very impressed with my colleagues聰 and with 聯the creative focus and emphasis on critical thinking of this program.聰 She received her master聮s and doctoral degrees in journalism and mass communication from the University of Minnesota.
Gale has spent the past 15 years moving between academia and advertising, serving as a professor at the University of St. Thomas in St. Paul, Minn., for four years and doing consulting work for a number of national advertising firms.
Her professional experience focused on non-traditional research approaches to understanding the symbolic aspects of consumer decision making. Her research interests include consumption communities, visual communication and the relationship between media consumption and personal identity.
Gale sees tremendous potential for her program. 聯I would love for my students to come away from the program with the knowledge that good advertising requires a deep respect for the consumer,聰 she said. 聯It is important to respect diversity and have respect for multiple points of view.聰
CU-Boulder聮s School of Journalism and Mass Communication provides a variety of degree programs for students interested in journalism careers. For more information visit the school聮s Web site at .