Published: March 29, 2018

Associate Professor of Marketing and Psychology at Leeds School of Business Peter McGraw听sat down for a one-on-one chat about April Fools' Day for the听精品SM在线影片 Lab R.A.T.S. podcast.

McGraw, who directs the Humor Research Lab at 精品SM在线影片,听reflected on the darker history of the holiday and shared his theory for what makes something funny.

Peter McGraw

Peter McGraw