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Companies change their name for many reasons, all with the hope of creating “stronger, favorable, unique associations." Get CU Marketing Professor Donald Lichtenstein’s take.

In July 1879, the USS Jeannette left port in San Francisco en route to the North Pole. What lay at the top of the world was still shrouded in mystery. Was it a warm inland sea, a sheet of ice or open ocean? The crew set out to discover.

Several campus initiatives seeking to eliminate barriers to the academic, research and career success of students, faculty and staff are underway through a seed grant program led by the Office of the Senior Vice Chancellor for Diversity, Equity and Inclusion.

A recent study on joint decision-making found that no-preference communication has a negative impact on relationships.

In another win for ¾«Æ·SMÔÚÏßӰƬ’s sustainability initiatives, two new electric Buff Buses have hit the streets. The campus has now replaced four aging diesel buses, with plans to electrify more of the fleet.

CU’s Tristan da Silva, Jalen Gabbidon and Ethan Wright were named to the National Association of Basketball Coaches Honors Court, representing their outstanding achievement in the classroom.

Luis Navarro has earned a four-year $700,000 NASA Heliophysics grant to answer important and complex scientific questions about Earth’s extreme upper atmosphere.

Svenja Knappe, who is a physicist by training but calls the Paul M. Rady Department of Mechanical Engineering home, is an ideal person to be at the center of a growing cluster of quantum researchers who are ushering in the second quantum revolution on campus and abroad.

A new program, supported by the National Science Foundation, is helping Native American undergraduate students at Fort Lewis College delve into astrophysics and more fully participate in scientific research that frequently happens on Indigenous lands.

Did you know Career Services has created an entire Canvas course with plug-and-play modules, complete with assignments, discussion board questions and video instruction designed to help your students navigate their early-career journey? The best part? You can import it into your classroom.