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The first Be Boulder��treatment, (often referred to as��Treatment 1 or��Be Boulder��with "Be" statements)��should be used most often as a headline, with the sub-line reflecting the message of what you can achieve and become at��CU��Boulder.��There should always be three “Be” statements used with this version; however, “Be" statements��may also be used on their��own (see other uses of "Be" statements). “Be" statements��should always be set in sentence case. The statements as shown here should be in Helvetica Neue Extra Black��Condensed (107). Template files are available to create custom “Be" statement��lockups.

We strongly prefer that each "Be" statement be two words. However, in some cases, such as "Be a leader," this is not possible. The font size of the "Be" statements��will increase or decrease based on the length of the words used. The "Be" statements��should align with the Be Boulder wordmark precisely��as indicated below.

Wordmark and "Be" statements lock up

Minimum width is 2.5 inches

The minimum required space around the lockup should be one-quarter its��height on all sides as shown above. ��

The "Be" statements should span from the edge of the first “B” to the end of the “r,”��and the space between the sub-line and “Be Boulder.” should be half the��height of the period in “Be Boulder.”

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