BUSM 2010 & 2011 鈥 Principles of Marketing and Management
2010: Introduces students to marketing concepts that can be used in many types of organizations. Marketing activities are useful throughout business and society, for identifying, reaching, motivating, and satisfying people. The course covers both strategy and tactics. Marketing tactics include the well-known 4 P's framework: place, price, product, and promotion.
2011: Focuses on the knowledge and skills needed to effectively lead and manage individuals, teams, and organizations, leading to a more efficient workplace.
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BUSM 2020 & 2021 鈥 Principles of Accounting and Finance
2020: Focuses on the development and interpretation of companies' external financial reports. Topics range from the fundamentals of bookkeeping, to more complex accounting issues such as intangible assets, impairments, and stock-based compensation.
2021: Focuses on the role of finance in small and large businesses. Topics covered include financial statement analysis, time value or money, bonds and stocks (both their markets and their valuation), capital budgeting analysis, and investor expectations regarding risk and return.
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BUSM 3010/3011 鈥 Innovation & Entrepreneurship
Examines the organizational structures that support innovation and organizational change. Focuses on the role of effective teamwork in organizations and the tools needed during new product development to improve success.
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BUSM 4010 鈥 Professional Business Plan Development
The Business Minor capstone focuses on the development of an entrepreneurial business plan using principles learned in earlier Business Minor courses. The course supplements business plan development with segments on professional skills and business social responsibility.