Campus Communications Resources
EventsÌý ÌýÌýNewslettersÌý ÌýÌýNewsÌý ÌýÌýBrandingÌý ÌýÌýSocialÌý ÌýÌýTipsÌý ÌýÌýCampaigns
Innovation and entrepreneurship areÌýmindsets that run deepÌýin theÌýminds and spirits of the ¾«Æ·SMÔÚÏßӰƬ community—students, faculty and staff. We know many opportunities need to be shared and communicated, so let us help youÌýget your content, events and opportunitiesÌýin front of our shared ¾«Æ·SMÔÚÏßӰƬ audience!
Join the Innovation and EntrepreneurshipÌýCommunicators Group
All communicators on campus are welcome to the Innovation and EntrepreneurshipÌýCommunicators GroupÌýto amplify each other's programs, collaborate on opportunities, share our successes and troubleshoot problems. To join theÌýMicrosoft Teams Chat, Email ListServeÌý´Ç°ù monthly meetups, please get in touch with daniel.leonard@colorado.edu.
Events Promotion and Planning
ÌýÌý ÌýIf your event or program has a registration or application deadline, create a separate event for that deadline so that it appears higher up in calendar feeds in time for users to act on them!
ÌýÌý ÌýWith so much happening on campus, we strongly recommend beginning the promotion of your events before the start of the semester they are happening and at least four months before to sync up with the typical cycles of newsletters, social media campaignsÌýand other promotional opportunities on campus.
Internal innovation and entrepreneurshipÌýevent planningÌýcalendar
Want to see what other innovation and entrepreneurship events may be in the works but not publicly available yet? Please get in touch with daniel.leonard@colorado.eduÌýto get added to theÌýInnovation and Entrepreneurship Events Planner spreadsheet.
Other community event calendars for planning
Event Planning
- ¾«Æ·SMÔÚÏßӰƬ Events Planning & CateringÌý(including campus venue booking)
Promote through the Initiative calendars
To add your event to theÌýInitiativeÌýevents page, you must add it to theÌýÌývia the web appÌý. Adding your event to the calendar will also push your event to websites, newsletters and digital display feeds across campus, depending on the keywords and tags assignedÌýto your event.
- If you createÌýan event by logging in to aÌýLocalist admin account,Ìýplease include either or both of theÌýtagsÌý"Innovation" and "Entrepreneurship" in your submission.
- If you create an eventÌýÌýwithoutÌýlogging in to an admin account,Ìýplease include the "Innovation & Entrepreneurship"ÌýgroupÌýin your submission.
ÌýÌý ÌýKeep an eye on other tags, keywords and campus units (labeled as "Groups" on this calendar) that you can use on your events to strategically target audiences across campus.
ÌýÌý ÌýExplicit copy in listings about who is eligible to participate in events (ex: "this event is only open to physics majors," or "this event welcomesÌýanyone with a Buff OneCard") can be very useful to prospective audiences.
ÌýÌý Consider also sending your event to ¾«Æ·SMÔÚÏßӰƬ Today
Promote through the Initiative Social Media
Add the official Initiative (@innovatecubldr)Ìýand the ¾«Æ·SMÔÚÏßӰƬ (@CUBoulder) accounts as co-hosts on your Facebook events to add them to our Facebook event feeds.
If you have an event you would like to originate through the Initiative account, please contact karen.reid@colorado.edu
Email Newsletters
The Initiative produces two regular newsletters. The Student Newsletter (targeting all students, faculty and staff) is sent weekly during the academic year. TheÌýCommunity NewsletterÌý(targeting our external community of supporters and mentors) is sent monthly.Ìý
To feature content in an upcoming newsletter...
- ...news story,Ìýcontact karen.reid@colorado.edu
- ...resource,Ìýcontact karen.reid@colorado.edu
- ...event,Ìýadd it to the ¾«Æ·SMÔÚÏßӰƬ Events Calendar and include the appropriate tags to add it to the Initiative website newsfeed.
Articles and News Promotions
To post an article to the Initiative newsfeedÌýcontact karen.reid@colorado.edu
ÌýÌý Consider also sending your news to ¾«Æ·SMÔÚÏßӰƬ Today
Design and Branding
¾«Æ·SMÔÚÏßӰƬ Branding
All ¾«Æ·SMÔÚÏßӰƬ affiliates are expected to use our singular, cohesive brand platform in alignment with university policy.ÌýLearn More
ÌýÌý ÌýOff-brandÌýpromotions from CU tend to receive less audience engagement and shared support from other campus programs.
Innovation & Entrepreneurship Initiative messaging
Below is copy thatÌýcan be included—where it fits your audiences and messaging—on your websites and newsletters. The goal is to drive the many distinct audiences in our ecosystemÌýto subscribe to the central initiative newsletters so we canÌýshare our events, newsÌýand opportunities with each other's audiences through the newsletter. That way, we can isolate unhelpful unsubscribes within all of our newsletters while maximizing engagement with our campus community.
Base copy:
The ¾«Æ·SMÔÚÏßӰƬ Innovation & Entrepreneurship Initiative can connect you with the resources and programs you need to turn your ideas into impactful ventures. We believe in driving global change by bringing together students, faculty and staff from all corners of campus to ignite the Buff spirit for solving problems.Ìý
For emails:ÌýJoin the initiative newsletter for the latest news, events and opportunities:ÌýÌý
For websites:ÌýExplore all ¾«Æ·SMÔÚÏßӰƬ has to offer atÌýcolorado.edu/innovate
Download the Innovation & Entrepreneurship Initiative Stamp
The stamp can be used to accompany any promotion of the initiative.ÌýPlease contact karen.reid@colorado.eduÌýif you need a different version or file type.
Social Media
To amplify posts to your unit's social media accountsÌýthrough the official Initiative accounts, please tag us with @innovatecubldr on , and Ìýand on LinkedIn.
If you have content you would like to originate through the Initiative account, please contact karen.reid@colorado.edu
ÌýÌý ÌýA great way to increase your audience reach through social media is to include tags of all the units related to key people or initiatives in the post.
Other Tips, Tricks and Tools
- Before sharing a webpage for promotion, be sure to check that all the
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Compliance and Rules
- Artificial Intelligence (AI) in communications policy
- ¾«Æ·SMÔÚÏßӰƬ branding and visual identity
- Data privacy
Campaigns
Questions?
Please contact Karen Reid, Senior Communications Specialist