Guidelines
Our communication guidelines provide campus communicators with foundational messaging, brand and design guidance to reference and implement while building communication strategies, communication plans, content and branded assets. These guidelines enable us to bring the brand strategy to life.
¾«Æ·SMÔÚÏßӰƬ’s communication guidelines are developed and maintained by communication experts across campus to help the campus community implement our brand consistently. The communication guidelines include: brand, editorial, social media, ecomm, web, inclusive communications and sustainability communications.Â
Brand Guidelines
¾«Æ·SMÔÚÏßӰƬ’s brand guidelines provide campus communicators with a foundational understanding of our brand: our messaging platform, our organizational values and the university’s main initiatives. These three components are consistent to ¾«Æ·SMÔÚÏßӰƬ—shaping the direction of our communications, our brand story and, ultimately, the brand experience for our audiences.
Design Element Guidelines
Design elements are valuable messaging tools that, when used consistently, enable a unified, branded experience for our audience. These guidelines help communicators understand design elements in relation to audience engagement and layout, as well as how to create a cohesive look and feel for communication campaigns.
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Editorial Style Guide
¾«Æ·SMÔÚÏßӰƬ’s editorial style guide outlines our style conventions for written words. ¾«Æ·SMÔÚÏßӰƬ adopts AP style, and we offer updated information about AP styles to watch, exceptions to AP and guidance specific to ¾«Æ·SMÔÚÏßӰƬ, such as degree titles, building names and composition titles.Â
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Digital Guidelines
Creating consistent, on-brand and accessible web and email communications are critical to ¾«Æ·SMÔÚÏßӰƬ’s brand success. Learn about our digital guidelines for web and email, including how to implement the brand through digital platforms and best practices for email signatures.