Design Element Guidelines
Being visually consistent in representing ¾«Æ·SMÔÚÏßӰƬ’s brand leads to a more positive, impactful brand experience for our audiences. ¾«Æ·SMÔÚÏßӰƬ’s visual identity consists of four core elements and several extended elements that you should apply in the appropriate contexts.
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Audience Engagement Spectrum
The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design elements never change from audience to audience, there is flexibility with extended design elements such as photography and iconography. The audience engagement spectrum provides parameters for these extended elements so we can establish brand consistency and strengthen brand recognition.
Learn About the Audience Spectrum
Layout & Design
All ¾«Æ·SMÔÚÏßӰƬ projects use consistent lockups, colors, fonts and Be Boulder. artwork to create a brand that is recognizable and trustworthy to our audiences. Storytellers may design with a combination of approved primary and secondary colors and fonts to ensure accessibility and alignment while remaining distinct. Learn how to effectively use ¾«Æ·SMÔÚÏßӰƬ’s core and extended brand elements in your communications and campaigns.
Campaign Examples
¾«Æ·SMÔÚÏßӰƬ’s brand and design elements work together to tell a cohesive story. See examples of design elements in practice and learn how to use individual assets to create an integrated, branded campaign. Browse materials from past projects for the Conference on World Affairs, commencement and recruitment cycles.
See Examples of Successful Campaigns