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For student��groups that would like a logo expressing��their connection to the����ƷSM����ӰƬ, the university allows��student organizations in good standing to receive a set of interlocking CU��logos that��feature their student organization��name.

If your student group would like��to feature��a ��ƷSM����ӰƬ branded logo, we request you complete the form linked from this page.

Organizations need to be current on��the annual requirements outlined by the ��to qualify for an interlocking CU logo.��All uses of ��ƷSM����ӰƬ logos and branding must comply with��the official and the specific guidelines for student organization logos, typefaces and colors outlined on this page. ��

To comply with university brand standards and clearly identify each organization as a student-based entity within ��ƷSM����ӰƬ, the following logo format is available for student organizations. Your official student organization name does not��need to include a "CU" or "��ƷSM����ӰƬ," as this is covered in the logo itself, which includes both the interlocking CU and the full university name (as shown in the sample below).

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Request a Student Organization Logo��

Note: Student organizations are not required to use the interlocking CU branding and can create their own logos. All unique student organization��logos must be��completely distinct from university logos and cannot be based in any way on existing CU trademarks.

Also:��All uses of ��ƷSM����ӰƬ trademarks by student organizations—included the use of our campus logo in materials developed to promote student organization programming or events—require review by the Visual Identity Manager.

Submit for Review��

Typography and Color Use

Student organizations that wish to use a ��ƷSM����ӰƬ��logo��are required to��follow the same typography��and color guidelines as all other campus units.

Use of the Athletics Logo

With the exception of ��ƷSM����ӰƬ��Collegiate Sport��Clubs affiliated with Recreation Services,��the CU athletics logo may not be used as a student organization logo.

All other uses of the athletics logo��are strictly governed by the university / athletics branding and licensing��guidelines��and��require review and approval.

Trainings and Consultations

The ��ƷSM����ӰƬ Office of Strategic Relations works with the Center for Student Involvement to host periodic trainings for student organizations interested in using the university’s visual identity and branding. Strategic Relations also provides guidance and assistance with logo development and overall visual identity best practices for student organizations. Please contact us for more information or to address specific questions.

Compliance with University Policies

Any use of ��ƷSM����ӰƬ’s name, logos, symbols��and all associated registered marks (together “marks”) must be in compliance with all university policies, procedures and guidelines.

Note:��These guidelines serve to protect and control the use of the university’s marks.����ƷSM����ӰƬ places significant emphasis on the ability of its marks to communicate with the public; such marks are identified in the public mind as being associated with ��ƷSM����ӰƬ and the university system.��With respect to the use of the marks, ��ƷSM����ӰƬ controls the expressive content of proposed use of the marks and maintains final approval authority for any such use.��Approved use of the marks does not��constitute any type of endorsement by the university of the student organization's purpose, mission or principles, and any student organization using the marks shall not hold itself out as acting on behalf of ��ƷSM����ӰƬ.

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