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The goal of the commencement campaign is to increase awareness and excitement about this important event, the culmination of so many years of work and effort for our students. Consistent use of the commencement type treatment and inviting, celebratory language were the cornerstones of the campaign.

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The commencement website was redesigned to highlight the excitement and traditions around this event. Throughout the site, celebratory imagery was incorporated, which reinforces the branded experience of commencement.

[insert graphic: Commencement digital sign example]

A digital sign invites graduates, friends and family to celebrate on May 9, incorporating celebratory visuals in addition to the commencement type treatment.

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The title slide for all department ceremonies incorporates the official ¾«Æ·SMÔÚÏßӰƬ seal and the commencement type treatment.

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The cover of the Spanish language commencement program incorporates the type treatment, the seal and institutional imagery that conveys pride rooted in tradition.